Case study ยท Editorial
The Artillerist.
Taking aim at tomorrow’s great artists.
An independent art publication: practical guides, buying guides, artist spotlights and resources. The site had to make a growing library easy to explore and easy to come back to.
What the site needed to do
The Artillerist publishes practical guidance for working artists: how to announce commissions, how to choose fonts that work together, what to buy and why, alongside artist spotlights and resources. A publication lives or dies on whether readers find the next article, so the structure mattered as much as the look.
What Montoya Media did
- A content architecture with clear sections, Guides, Buying Guides, Artist Spotlights and Resources, each with its own landing page
- A home page that leads with an editor's pick and a short grid of recent pieces, each with its section, date and reading time
- Article templates designed for long reads: generous measure, clear headings, and related pieces at the end
- Site search and an on-page assistant so readers can ask for what they need
- Newsletter sign-up placed where readers finish an article, not in a pop-up
- Semantic HTML, accessible navigation and descriptive titles so each guide can be found for the question it answers
What is notable in the result
A deep and growing library that still feels organised: every article belongs somewhere, and every page points to the next one. Everything described here is visible on the live site.
Start with a conversation
Publishing more than your site can organise?
Content-led sites need structure first. That is where the conversation starts.